Golden Road: A Path that Connects, Inspires, and Creates
Golden Road is a journey that weaves through the city, connecting people, places, ideas, and opportunities. A symbolic route that tells the story of gold, creativity, and craftsmanship, transforming Vicenza into an open space for encounters, discovery, and shared experiences.
This edition of VIOFF unfolds as a citywide itinerary linking Vicenza’s most iconic landmarks with the worlds of jewellery, art, culture, entertainment, and innovation. It is an invitation to slow down, observe, embrace the unexpected, and immerse oneself in experiences that celebrate the excellence of the local territory.
Giving visual expression to this concept is an original illustration by Jacopo Rosati, who reimagines Vicenza as a vibrant narrative landscape. The Basilica Palladiana becomes the beating heart of a city brought to life by artisans, creatives, musicians, visitors, and monumental jewels. Every detail represents a stop along the journey, while each scene celebrates the value of human connections, master craftsmanship, and shared beauty.
Blending iconic architecture with contemporary imagination, the campaign artwork presents a dynamic and inclusive vision of the city, where jewellery is more than an object—it becomes the symbol of an entire ecosystem built on talent, innovation, and culture. A collective narrative that connects Vicenza’s rich heritage with its international vocation.
Throughout VIOFF Golden Road, Emporio Carli devotes three days to one of the silent protagonists of the Mediterranean table: olive oil. Through free tastings open to all, the event invites visitors to rediscover a product that embodies history, territory and artisan knowledge.
Among aromas, nuances and unexpected pairings, every taste becomes a small journey into flavour: a chance to learn to recognise the qualities of a condiment that has always told the story of its land of origin through taste.
Along VIOFF’s pedestrian routes, the city streets turn into a game to be discovered. Golden Jump are tracks painted on the ground, inspired by classic pavement games: a single glance down is enough to bring back the urge to jump, stop and smile.
Hidden among the streets of the centre, the three hopscotch courts invite young and old to be surprised along the way, turning every passage into a small moment of shared play. A light, spontaneous treasure hunt, freely accessible throughout the event: who will manage to find them all?
Golden Taste is back, the widespread initiative that brings gold to the city’s tables. For three days, restaurants and bars in the historic centre become stops along a taste trail dedicated to the encounter between the region’s gastronomic excellence and Vicenza’s goldsmithing tradition.
An invitation to discover Vicenza through its flavours, in an edition that renews one of the most beloved events of VIOFF Golden Road.
Piazza Castello hosts a selection of works by Jacopo Rosati, a Venetian illustrator and graphic designer whose visual language has spanned publishing and advertising at an international level, moving between collage, vector illustration and works of strong material three-dimensionality.
An opportunity to enter his creative imagination and discover first-hand the distinctive traits of the artist who signed the VIOFF Golden Road poster with an original work of his own.
On the occasion of VIOFF Golden Road, on Friday 4 September, at Corso Antonio Fogazzaro 138 Vistà Optometria opens its doors to the new AKONI eyewear collection. Free aperitif and eyewear to discover. Every road deserves the right look!
An exhibition space dedicated to Cybex, an international brand specialising in safety and mobility solutions for young children, from car seats to child transport systems. The street ceases to be a mere space of transit and becomes a place of insight and care, here aimed at the youngest and those who accompany them.
Throughout VIOFF Golden Road, Emporio Carli devotes three days to one of the silent protagonists of the Mediterranean table: olive oil. Through free tastings open to all, the event invites visitors to rediscover a product that embodies history, territory and artisan knowledge.
Among aromas, nuances and unexpected pairings, every taste becomes a small journey into flavour: a chance to learn to recognise the qualities of a condiment that has always told the story of its land of origin through taste.
Gold Academy Vicenza brings the world of goldsmithing training into the heart of VIOFF Golden Road, with talks, demonstrations and activities open to the public that tell the story of the meeting between artisan tradition, technological innovation and new generations of professionals in the sector.
Demo Area – 10:00 am–1:00 pm and 2:00 pm–6:30 pm
The Gold Academy Vicenza 1858 stand opens its doors to three live demonstrations: observing gems under the gemmological microscope, working stones from rough to final faceting, and the journey from a digital model in Rhinoceros to 3D printing of the jewel.
Workshops for teens (ages 11-16) – 11:00 am–12:00 pm and 3:00 pm–4:00 pm
Three hands-on experiences guided by Gold Academy teachers: making a small piece of jewellery, wax modelling and engraving, among the oldest techniques of the goldsmith’s art. Accessible even without prior experience.
A station dedicated to one of the oldest and most fascinating techniques of the goldsmith’s art. Participants try engraving a small motif, discovering the precision and manual skill required by this craft, designed to be accessible to younger visitors too.
Available sessions: 11:00 am and 3:00 pm. Maximum 10 participants per session.
Participants make a small piece of jewellery with their own hands, guided step by step by a Gold Academy teacher through the basic techniques of goldsmith micro-working. A direct experience that lets you feel the craftsmanship and precision of this trade, taking home an object made entirely by yourself.
Available sessions: 11:00 am and 3:00 pm. Maximum 10 participants per session.
A practical introduction to one of the fundamental techniques of goldsmithing: hand-modelling a small decorative element in wax, the first step in creating a jewel before casting. Guided by a school teacher, participants experience the gestures and tools of the goldsmith’s trade. Suitable for all ages, even without prior experience.
Available sessions: 11:00 am and 3:00 pm. Maximum 10 participants per session.
Coldiretti opens the day with a street breakfast, offered to citizens in Piazza San Lorenzo.
A convivial moment that brings the genuine flavours of the region into the square, to start the VIOFF day with the warmth and authenticity of zero-kilometre produce.
Along VIOFF’s pedestrian routes, the city streets turn into a game to be discovered. Golden Jump are tracks painted on the ground, inspired by classic pavement games: a single glance down is enough to bring back the urge to jump, stop and smile.
Hidden among the streets of the centre, the three hopscotch courts invite young and old to be surprised along the way, turning every passage into a small moment of shared play. A light, spontaneous treasure hunt, freely accessible throughout the event: who will manage to find them all?
The streets of VIOFF fill with music thanks to the Lake Funk Street Band, the first funky marching band. An itinerant concert that turns the historic centre into an open-air stage: brass, percussion and engaging choreography accompany visitors through funk, dance and irresistible sounds. From Piazza Castello, the band parades along the streets of VIOFF, bringing energy and good cheer at every step: a different way to experience the city, letting yourself be led by the rhythm.
At the Campagna Amica Covered Market, citizens will be guests of Coldiretti to walk the streets of taste: the street of honey, the street of cured meats, the street of cheeses, the street of beer and wine.
A journey that tells the story of the region through its most authentic products, enhancing the farms that care for the environment and protect biodiversity, and sharing the pleasure of zero-kilometre produce that reaches the table directly from the producer. The initiative, organised by Campagna Amica with the valuable collaboration of Coldiretti, pays tribute to the region through the Campagna Amica Seals.
In collaboration with Vicenza in Lirica, the festival promoted by the Concetto Armonico association that for thirteen editions has brought opera into the heart of the city, a parade of historic costumes crosses the historic centre along the Golden Road routes.
Period costumes made with the care of Vicenza’s tailoring tradition animate streets and squares, turning a simple stroll into an unexpected encounter with beauty. The parade is itinerant: it moves, surprises, stops and sets off again, carrying the elegance of a bygone era through the very places that today host VicenzaOro’s off-fair events.
Join the GOLDEN RUN of VIOFF x Vicenza for Children
Run with us on 5 September.
Start at 9:30 am from @Spazio Roma, Stradella dei Filippini 1.
Register here and complete your registration on site with a €10 donation to @vicenzaforchildren
Wear your running shoes — we’ll take care of breakfast and the t-shirt!
Together we’ll cover 6 km through the heart of the historic centre, non-competitively.
Discover the route: https://www.strava.com/routes/3511777979774567780
After the activity, DJ set and breakfast and for all participants.
In collaboration with @Luca Iposi, @Ultrabericus, @iRun and @Spazio Roma.
🎟️ Donate from the heart: €10 at the Vicenzaforchildren corner
Golden Taste is back, the widespread initiative that brings gold to the city’s tables. For three days, restaurants and bars in the historic centre become stops along a taste trail dedicated to the encounter between the region’s gastronomic excellence and Vicenza’s goldsmithing tradition.
An invitation to discover Vicenza through its flavours, in an edition that renews one of the most beloved events of VIOFF Golden Road.
“All roads lead from Thebes”
A walking route that reads Vicenza as a great open-air theatre, from Scamozzi’s scenographic perspectives at the Teatro Olimpico to the Barche district, among historic quarters and palaces that tell of centuries of artisan know-how.
The itinerary crosses Palazzo Chiericati, Corso Palladio, Contrà Porti and Piazza dei Signori, then follows the course of the Retrone river to Ponte San Michele. Along the way, a stop at the Erre Studio workshop to discover artisanal woodworking, before concluding with an aperitif at Pasticceria Venezia.
Participation fee: €20 per person (minimum 10, maximum 15 participants). Booking required by 3 September. Registration link
In collaboration with MAC³, the world’s first phygital museum dedicated to coral, the Jewellery Museum hosts an immersive and interactive experience. Wearing the headset, visitors can virtually travel the Coral Routes, a journey across ethnic groups and cultures linked by a single red thread: the passion for this material that has always connected distant civilisations in every corner of the globe.
Piazza Castello hosts a selection of works by Jacopo Rosati, a Venetian illustrator and graphic designer whose visual language has spanned publishing and advertising at an international level, moving between collage, vector illustration and works of strong material three-dimensionality.
An opportunity to enter his creative imagination and discover first-hand the distinctive traits of the artist who signed the VIOFF Golden Road poster with an original work of his own.
In collaboration with Vicenza in Lirica, an open-air performance in the heart of the afternoon, when the city slows down and the streets of VIOFF invite you to pause. Palazzo Trissino hosts an unexpected encounter: the one between the world of opera and the language of jazz, two seemingly distant musical universes that find, in this elegant space in the historic centre, common ground made of improvisation, emotion and beauty.
A moment to be experienced slowly, the way you walk a street when you feel like looking around.
For two days Piazza San Lorenzo turns into a large open-air play space thanks to ZugàTolando, the project born in 2017 from an idea by Riccardo Brunello, which today features around 50 play installations made entirely of wood.
A path that brings the street games of the past into the square, designed to enhance the educational and relational side of play: an opportunity for intergenerational encounter where young and old can rediscover the pleasure of challenge, collaboration and socialising, restoring streets and squares as places of community.
Vicenza has streets that not everyone knows: narrow alleys, unexpected views, details hidden just centimetres from sight. This workshop for children accompanied by their parents teaches you to find them. Starting from the Jewellery Museum, during a short walk enriched with visual riddles and observation challenges, families learn to read the city with new eyes: every building a clue, every square a discovery.
In the second part, exploration turns into art at the Jewellery Museum: the places encountered become points on a large collective map, joined by golden roads that tell of connections between spaces, people and stories. Each child takes home a fragment of the work, a keepsake that is also a piece of Vicenza. Activity by prior registration, maximum 15 participants.
Throughout VIOFF Golden Road, Emporio Carli devotes three days to one of the silent protagonists of the Mediterranean table: olive oil. Through free tastings open to all, the event invites visitors to rediscover a product that embodies history, territory and artisan knowledge.
Among aromas, nuances and unexpected pairings, every taste becomes a small journey into flavour: a chance to learn to recognise the qualities of a condiment that has always told the story of its land of origin through taste.
In the heart of the Campagna Amica Covered Market, Coldiretti offers citizens an aperitif celebrating the region, with products from local farms. An opportunity to close the Streets of Food experience with a genuine toast, among the flavours and aromas that animate the market.
One of the most evocative corners of the historic centre hosts the VIOFF Golden Road aperitif, with the Cicchetto d’Oro as the star of the evening. An invitation to discover Selzato Garzadori in its most authentic guise, among the flavours of tradition.
Streets are made for… dancing. For a Sunday devoted to movement, VIOFF joins the energy of BailaConTodos, the free itinerant format that is winning over dancers all over Italy.
Energy, freedom and smiles for an explosive day, between a first dance session in Piazza Castello and a second in Piazza dei Signori, followed by a closing aperitif open to all.
Along VIOFF’s pedestrian routes, the city streets turn into a game to be discovered. Golden Jump are tracks painted on the ground, inspired by classic pavement games: a single glance down is enough to bring back the urge to jump, stop and smile.
Hidden among the streets of the centre, the three hopscotch courts invite young and old to be surprised along the way, turning every passage into a small moment of shared play. A light, spontaneous treasure hunt, freely accessible throughout the event: who will manage to find them all?
Creative workshop: Golden Road Tote Bag.
An artistic workshop open to all, to take home a unique piece inspired by the Golden Road route. Each participant receives a natural tote bag and, guided by the artist, creates an abstract composition that weaves together the city’s routes, the threads of gold and the connections between people, echoing Palladian architecture in its forms.
At the Campagna Amica Covered Market, citizens will be guests of Coldiretti to walk the streets of taste: the street of honey, the street of cured meats, the street of cheeses, the street of beer and wine.
A journey that tells the story of the region through its most authentic products, enhancing the farms that care for the environment and protect biodiversity, and sharing the pleasure of zero-kilometre produce that reaches the table directly from the producer. The initiative, organised by Campagna Amica with the valuable collaboration of Coldiretti, pays tribute to the region through the Campagna Amica Seals.
Golden Taste is back, the widespread initiative that brings gold to the city’s tables. For three days, restaurants and bars in the historic centre become stops along a taste trail dedicated to the encounter between the region’s gastronomic excellence and Vicenza’s goldsmithing tradition.
An invitation to discover Vicenza through its flavours, in an edition that renews one of the most beloved events of VIOFF Golden Road.
Before smartphones and digital maps, finding your way around the city required a trained eye and curiosity. Starting from the IAT tourist office in Piazza Matteotti, this guided tour, designed for children accompanied by their parents, tells how people used to navigate Vicenza in the past. A playful and narrative route that invites you to rediscover the historic centre through the eyes of those who had to “read” the city to avoid getting lost.
Max 25 kids.
Piazza Castello hosts a selection of works by Jacopo Rosati, a Venetian illustrator and graphic designer whose visual language has spanned publishing and advertising at an international level, moving between collage, vector illustration and works of strong material three-dimensionality.
An opportunity to enter his creative imagination and discover first-hand the distinctive traits of the artist who signed the VIOFF Golden Road poster with an original work of his own.
For two days Piazza San Lorenzo turns into a large open-air play space thanks to ZugàTolando, the project born in 2017 from an idea by Riccardo Brunello, which today features around 50 play installations made entirely of wood.
A path that brings the street games of the past into the square, designed to enhance the educational and relational side of play: an opportunity for intergenerational encounter where young and old can rediscover the pleasure of challenge, collaboration and socialising, restoring streets and squares as places of community.
Event that animates the historic center with art, culture, design and entertainment, enhancing the link between the Vicenza goldsmith tradition and contemporary creativity.
In collaboration with the Municipality of Vicenza and the Italian Exhibition Group, VIOFF transforms the city into a widespread experience, open to all: exhibitions, performances, talks and food and wine itineraries tell the story of the territory in a new, engaging and authentic way.
The opportunity to experience Vicenza during the Gold Fair, between innovation, history and beauty.
Art: Graziano Nazario
Golden Key is an invitation to open new doors, to explore the city and its endless possibilities. A symbolic and powerful gesture that speaks of access to culture, art, entertainment, and skills: the key as a metaphor for openness, curiosity, and active participation. This edition of VIOFF takes shape as a journey woven through the urban fabric of Vicenza, where each key becomes a gateway to unique experiences and valuable knowledge. A common thread that connects the different assets of the event — culture, art, entertainment, shopping, and education — enhancing diversity, inclusion, and the excellence of the territory.Art: Marta Signori
Golden Bloom is a hymn to rebirth. A symbolic and powerful gesture that tells the story of the beauty of starting over, the gentle strength of transformation, the courage to shine again. This edition of VIOFF comes to life as an imaginary precious bloom, where every petal is an invitation to be touched by wonder. An explosion of shapes and colors that evoke a deep, intimate, and collective rebirth. Giving visual form to this feeling is Marta Signori, who, with her visionary gaze, has interpreted the concept of Golden Bloom in a work that is both dream and root. In her work, the bloom becomes a symbol of transformation, of beauty that regenerates, of time that heals and awakens. Golden Bloom is a new breath, reminding us that rebirth is not only possible, but necessary. And that every bloom, when it is authentic, is always golden.Art: Lucio Schiavon
The VIOFF’s 13th edition, ‘Golden Ambition’, celebrated innovation and the growth of new generations, stimulating the creation of ambitions in an increasingly uniform world. The poster of the edition, created by illustrator Lucio Schiavon, perfectly reflects the concept of ‘Golden Ambition’, combining art and vision. A journey towards innovation that inspires new generations to grow, differentiate and pursue their ambitions in an increasingly uniform world. VIOFF- Golden Ambition becomes the compass for those seeking training and incentives for a future in continuous evolution.Art: Ale Giorgini
VIOFF Golden Future is a journey through time, the opportunity to rediscover your roots and look with optimism to the future. The poster of the twelfth edition bears the signature of Ale Giorgini who has depicted Vicenza as a woman holding with her hand a figure that looks to the future and whose body is intertwined with the shapes of some iconic and symbolic places of the city.Art: Camilla Falsini
The 11th edition of VIOFF is signed by Camilla Falsini. For VIOFF Golden Generaction represents Vicenza and the commercial district with a focus on the Palladian Basilica expressing its distinctive style that combines a modern and rich minimal urban narrative with young characters who become protagonists of the scene, interact within the work and capture the true essence of Gen Z.Art: Bernulia
In its 10th edition, VIOFF exalts multisensoriality; “Golden Experience” aims to offer the calendar of events as a cross-sensory experience that plays on the enhancement of the 5 senses, outlining a multisensory journey full of initiatives.Art: Luca Font
Figurative exhibitions, masterpieces of Ancient Egypt, itineraries in the workshops of master craftsmen, jugglers, and golden aperitifs. The theme of the “Golden District” edition is devoted to enhancing an area where design, quality, and production capacity come together in internationally recognized excellence.Art: Giovanna Giuliano
For four days, streets and squares of the city of Palladio transformed into hubs for artistic, cultural, and musical initiatives with one common denominator: the theme of emotions and solidarity expressed in its different dimensions and declinations.Art: Ale Giorgini
Art, music, entertainment, and culture take center stage inside the event’s exclusive location, the Golden Factory, with a packed calendar of events centered around the theme of sustainability. Under the patronage of the Veneto Region.Art: Riccardo Guasco
A real “viaggio d’oro” in Vicenza’s historic center experienced through visual and circus arts, music that recounts stories of the world, and culture, food & wine, prestigious crafts, geographies of gold, and literature.08/01/2026
